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Can You Send Marketing Emails From Shopify?

Last updated on October 1, 2022 @ 9:48 pm

When it comes to marketing your online store, email is still one of the most effective channels. In fact, for every $1 spent on email marketing, the average return is $38 (source: Campaign Monitor).

So, can you send marketing emails from Shopify?

The answer is yes! Shopify makes it easy to send beautiful, professional marketing emails to your customers. With Shopify’s built-in email templates and easy-to-use email editor, you can create and send emails in just a few minutes.

Not only that, but Shopify also gives you the ability to track your email performance, so you can see how many people opened your email, clicked on your links, and made a purchase.

Here’s a step-by-step guide on how to set up email marketing for your Shopify store:

  1. Choose an Email Marketing Service

Before you can start sending emails from Shopify, you’ll need to choose an email marketing service. There are a few different options available, but we recommend using MailChimp or Klaviyo.

PRO TIP: If you are planning to use Shopify to send marketing emails, be aware that there are some potential risks involved. First, your email list must be compliant with Shopify’s terms of service. Second, your emails could end up in the spam folder if they are not properly configured. Finally, you will need to use a third-party email service provider to actually send the emails, which can add cost and complexity to your operation.
  1. Create an Email List

Once you’ve chosen an email marketing service, the next step is to create an email list. This is a list of people who have given you their permission to send them emails. You can add people to your list manually or automatically using a signup form on your website.

  1. Create an Email Template

Now it’s time to create your email template. This is the layout and design of your email.

Shopify makes it easy to create beautiful email templates with their built-in editor. All you need to do is drag and drop elements to create the perfect design.

  1. Send Your First Email Campaign

Now that you’ve set up your email marketing campaign, it’s time to start sending emails! Just log in to your Shopify account, go to the “Marketing” tab, and click on “Email.” From there, you can choose which template you want to use and start creating your campaign.

Conclusion

With Shopify’s built-in email marketing tools, it’s easy to create and send beautiful emails that will engage and convert your customers. So if you’re looking for a way to take your Shopify store to the next level, start using email marketing today!

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.