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Do You Need Mailchimp if You Have Shopify?

Last updated on October 1, 2022 @ 8:10 pm

Shopify is a ecommerce platform that provides businesses with everything they need to create an online store. Mailchimp is an email marketing service that allows businesses to send newsletters, promotional emails and Targeted campaigns.

So, do you need Mailchimp if you have Shopify? The answer is yes and no.

Shopify includes basic email marketing features, such as the ability to send automated emails to customers who abandon their shopping carts. However, Mailchimp offers a more comprehensive set of email marketing tools, including automation, segmentation and reporting.

PRO TIP: If you are using Shopify to sell products or services, you may be wondering if you need to use Mailchimp as well. While Shopify does offer some basic email marketing features, it is not as comprehensive as Mailchimp. Additionally, using Mailchimp will give you access to more features and allow you to create more targeted and effective campaigns.

If you’re just getting started with email marketing, Shopify’s built-in features may be enough to meet your needs. However, as your business grows and your email marketing needs become more sophisticated, you may want to consider upgrading to Mailchimp.

Conclusion:

While Shopify does include some basic email marketing features, it may not be enough for businesses that are looking for more sophisticated tools and functionality. In these cases, Mailchimp would be a better option.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.