Dove is a personal care brand owned by Unilever. It is one of the world’s most recognizable and popular brands, with a long history dating back to 1957. The brand is best known for its soap products, but it also sells a wide range of other personal care and beauty products, including body washes, lotions, deodorants, and shampoos.
For many years now, Dove has been marketing itself as a brand that celebrates natural beauty and real women. It has run several memorable advertising campaigns over the years with this message, including the iconic “Real Beauty” campaign which featured women of all ages, shapes, and sizes.
One of the most recent Dove ads to cause controversy is the “Beauty Sketches” commercial. The ad features an artist who asks women to describe themselves to him, and then draws two sketches of each woman – one based on her own description and one based on how others see her. The point of the ad is to show that we are often our own worst critics when it comes to our appearance, and that we should celebrate our own unique beauty.
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However, many people have accused Dove of using Photoshop to manipulate the sketches in the commercial to make the “after” images look more flattering than the “before” images. While it’s impossible to know for sure whether or not Photoshop was used, it does seem likely that some digital retouching was done to make the sketches look more extreme.
Whether or not you believe Dove is truly committed to celebrating real women and natural beauty, there’s no denying that the brand is good at creating ads that get people talking. And in today’s social media-driven world, that’s worth a lot.
In conclusion, it cannot be confirmed whether or not Dove uses Photoshop in their ads; however, it seems likely given how drastic the before-and-after images are in their latest commercial.
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