As the world of online business and blogging continues to grow, so too does the importance of Search Engine Optimization, or SEO. Many bloggers and small business owners turn to popular website creation platforms like Squarespace to build their sites because of Squarespace’s user-friendly interface and built-in SEO features. But does that mean that your Squarespace site is automatically optimized for search engines?
The short answer is no. Just because you’re using Squarespace doesn’t mean you can sit back and let the traffic roll in. You still need to put in the work to make sure your site is optimized for search engines.
There are a few key things you need to do to make sure your Squarespace site is as search engine friendly as possible:
- Pick the right template: Not all Squarespace templates are created equal when it comes to SEO. Some templates are better than others at helping your site rank high in search results. When choosing a template for your site, be sure to pick one that will give you a good foundation for strong SEO.
- Use keyword-rich titles and descriptions: When creating titles and descriptions for your pages and blog posts, be sure to use keywords that accurately describe what’s on the page and that people are actually searching for. These keywords should be included in the title, description, and throughout the body of the text.
- Optimize your images: Whenever you upload a photo to your site, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the photo.
- Link internally: One of the best things you can do for your Squarespace site’s SEO is to link internally between your pages and blog posts.
This helps search engines understand what your pages are about and how they’re related to each other. It also helps people who are already on your site navigate around easily.
- Submit your sitemap to Google: A sitemap is a file that contains a list of all the pages on your website. Submitting your sitemap to Google helps ensure that all of your pages are indexed properly and makes it more likely that they’ll show up in search results.
SEO can be a lot of work, but it’s worth it if you want your Squarespace site to succeed. By following the tips above, you can help ensure that your site is optimized for search engines and has a better chance of ranking high in search results.
