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How Do I Add a Product Schema in Shopify?

Last updated on October 2, 2022 @ 1:57 am

Adding product schema to your Shopify store is a great way to improve your product’s visibility in search engines. Product schema is a type of structured data that helps search engines understand the products on your website.

By adding product schema to your Shopify store, you can make your products more visible in search results, and help potential customers find the products they’re looking for.

In order to add product schema to your Shopify store, you’ll need to edit the code of your theme. If you’re not comfortable editing code, we recommend hiring a Shopify Expert to help you. Once you’ve edited your theme’s code, you’ll need to add the following code to the product.liquid template:


{{ product | json }}

This code will output the product information in JSON-LD format, which is the format that search engines prefer. Once you’ve added this code to your product.liquid template, save your changes and re-upload the template to your Shopify server. Your products should now be visible in search results!

PRO TIP: Adding a product schema in Shopify can be tricky and may result in errors if not done correctly. Always test your changes on a staging site before pushing to live.

Conclusion:

Adding product schema to your Shopify store is a great way to improve your product’s visibility in search engines. By adding this code to your product.liquid template, you can make sure that potential customers can find the products they’re looking for.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.