Adding an “About Us” page to your Shopify store is a great way to build trust with potential customers and give them an insight into your company’s story, mission, and values. It can also be a helpful SEO tool, as it gives you an opportunity to include relevant keywords that can help your store rank higher in search engine results.
To add an “About Us” page to your Shopify store:
First and foremost, by adding an “About Us” section, you are essentially opening up your store to scrutiny. Customers will now be able to read about your company and learn more about what you do. This can be a good thing, but it can also lead to customers finding fault with your company or products.
Additionally, an “About Us” section can also make your store look unprofessional if it is not well-written or designed. Be sure to put some thought into this before adding an “About Us” section to your Shopify store.
1. From your Shopify admin, go to Online Store > Pages. 2. Click Add page. 3. Enter “About Us” as the Page title, and then click Save.
4. In the WYSIWYG editor, enter the content for your “About Us” page. You can style this text using the various formatting options available in the editor toolbar (e.g., you can make text bold or italicized, or add bullet points). 5. When you’re done adding content, click Save.
Your “About Us” page will now be live on your store! Customers can access it by clicking on the “About Us” link in your store’s navigation menu.
