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How do I add Facebook pixel to BigCommerce?

Last updated on September 25, 2022 @ 1:00 am

Facebook Pixel is a tool that allows you to collect data about your customers and use that information to improve your marketing efforts. To add Facebook Pixel to your BigCommerce store, follow these steps:

1. On the BigCommerce homepage, click the “Settings” button.

2. Under the “Settings” heading, click the “Sales and Marketing” tab.

3. On the “Sales and Marketing” tab, under the “Facebook Pixel” heading, click the “Add Facebook Pixel” button.

4. On the “Facebook Pixel” page, enter your Facebook credentials.

5. Click the “Create Pixel” button.

6. On the “Facebook Pixel” page, click the “Configure” button.

7. On the “Configure” page, under the “Data Collection” heading, click the “Enable” button.

8. Under the “Data Collection” heading, click the “Configure Insights” button.

9. On the “Configure Insights” page, under the “Insights” heading, click the “Enable” button.

10. Under the “Insights” heading, click the “Configure Insights Settings” button.

11. On the “Configure Insights Settings” page, under the “Insights” heading, click the “Settings” button.

12. Under the “Settings” heading, click the “All Insights” button.

13. On the “All Insights” page, under the “Insights” heading, click the “Facebook Pixel” button.

14. On the “Facebook Pixel” page, under the “Insights” heading, click the “Settings” button.

15. On the “Settings” page, under the “Data Collection” heading, click the “Enable” button.

16. Under the “Data Collection” heading, click the “Configure Reporting” button.

17. On the “Configure Reporting” page, under the “Reporting” heading, click the “Enable” button.

18. Under the “Reporting” heading, click the “Configure Reports” button.

19. On the “Configure Reports” page, under the “Reports” heading, click the “Enable” button.

20. Under the “Reports” heading, click the “Configure Reporting Settings” button.

21. On the “Configure Reporting Settings” page, under the “Reporting” heading, click the “Settings” button.

22. Under the “Settings” heading, click the “Customize” button.

23. On the “Customize” page, under the “Data Collection” heading, click the “Facebook Pixel” checkbox.

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25. Under the “Insights” heading, click the “Enable” button.

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41. Under the “Insights.

PRO TIP: Adding Facebook pixel to BigCommerce can be tricky and if not done correctly, can result in decreased conversion rates and lost revenue. Make sure to follow the instructions carefully and test thoroughly before implementing on your live site.
Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.