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How Do I Add Facebook Pixel to Squarespace?

Last updated on December 23, 2022 @ 8:36 am

Facebook Pixel is an analytics tool that allows you to track how people interact with your website after they have seen or clicked on a Facebook ad. You can use Pixel to:

    – Measure the effectiveness of your advertising

    – Drive more sales by Targeting people who have already expressed interest in your products or services

    PRO TIP: If you are thinking about adding Facebook Pixel to your Squarespace website, be aware that there are some potential risks.

    First, Facebook Pixel is a piece of code that allows Facebook to track your website visitors. This information can be used for targeted advertising, and it could potentially be used to track your own personal web browsing habits.

    Second, because Facebook Pixel is code, there is a possibility that it could conflict with other code on your Squarespace website and cause problems. If you are not comfortable with code, it might be best to hire a professional to help you implement Facebook Pixel.

    Third, once Facebook Pixel is added to your website, you will not be able to remove it yourself. You will need to contact Facebook directly to have the code removed.

    Consider these potential risks before deciding to add Facebook Pixel to your Squarespace website.

    – Remarket to people who have already visited your website

    Adding Facebook Pixel to your Squarespace website is a simple process that can be completed in just a few minutes. In this article, we’ll walk you through the steps necessary to get started.

Step 1: Create a Facebook Pixel
The first step is to create a Facebook Pixel. You can do this by going to the Pixels tab in your Facebook Ads Manager and clicking ‘Create Pixel’.
Step 2: Add the Facebook Pixel code to your Squarespace website
Once you have created your Pixel, you will be given a piece of code that looks something like this:

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.