A UTM link is a simple code that you can add to the end of a URL to track the performance of your marketing campaigns. By adding a UTM link to your Shopify store, you can see how many people are clicking on your links, what pages they’re visiting, and where they’re coming from. Creating a UTM link is easy and only takes a few minutes.
To create a UTM link, you’ll need to use the Google Analytics URL Builder. This tool will help you create a personalized URL with tracking code that you can use on your website or in your marketing campaigns.
To get started, go to https://analytics.com/analytics/web/ and sign in with your Google Analytics account. If you don’t have an account, you can create one for free.
Once you’re signed in, click on the “URL Builder” tool under “Reporting.”
On the next page, you’ll be able to enter the details of your campaign. The “Campaign Source” field is where you’ll enter the name of the website or app that’s sending traffic to your store. For example, if you’re running a Facebook ad campaign, you would enter “facebook” in this field.
The “Campaign Medium” field is where you’ll enter the type of campaign that you’re running. For example, if you’re running a paid search campaign, you would enter “cpc” in this field.
PRO TIP: If you are unsure about how to create a UTM link in Shopify, it is best to consult with a professional. This is because creating a UTM link incorrectly can result in inaccurate tracking and data.
The “Campaign Name” field is where you’ll enter the name of your campaign. This is for your own reference and doesn’t need to be anything specific.
The “Campaign Term” field is where you’ll enter the keyword or phrase that someone used to find your ad. This is only relevant for paid search campaigns.
The “Campaign Content” field is where you’ll enter additional information about your ad that might help you distinguish between different versions of your ad. This is only relevant for A/B testing.
Once you’ve entered all of the relevant information about your campaign, click on the “Generate URL” button at the bottom of the page.
How Do I Create a UTM Link in Shopify?
- Sign into Google Analytics. If you don’t have an account, create one for free.
- Click on “URL Builder” under “Reporting”
- Enter the details of your campaign into the corresponding fields: Campaign Source (referral site), Campaign Medium (type of link), Campaign Name (product), Campaign Term (keyword), Campaign Content (optional extra tracking parameter).
- Click on “Generate URL”
By following these simple steps, creating a UTM link in Shopify takes only a few minutes and provides valuable data about customer behavior and interactions with marketing campaigns.
9 Related Question Answers Found
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As an online retailer, you may have noticed that some products have a SKU assigned to them while others do not. So, what is a SKU and how do you get one for your products? A SKU (stock keeping unit) is a unique identifier assigned to a product by the retailer.
As an online retailer, you know that in order to sell your products, you need a SKU. But what is a SKU, and how do you get one? A SKU (stock keeping unit) is a unique code that is assigned to each product that you sell.
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As an ecommerce platform, Shopify is a great way to make money online. And, one of the best ways to make money with Shopify is through affiliate marketing. Affiliate marketing is a commission-based marketing strategy in which you promote other people’s products or services and earn a commission when someone buys something as a result of your promotion.
Adding a SKU to your Shopify store is a great way to keep track of your inventory and ensure that your customers can find the products they need. There are a few different ways to add SKUs to your store, and each has its own benefits and drawbacks. One way to add SKUs to your store is to manually add them to each product page.
Creating a SKU on Shopify is simple and easy to do. First, login to your Shopify account and go to the “Products” page. Next, click on the “Add product” button.
As the owner of a Shopify store, you may be looking for ways to scale your business and reach a larger audience. One way to do this is to set up an affiliate program. Affiliate programs allow other people or businesses to promote your products in exchange for a commission on sales.
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