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How Do I Create an Abandoned Cart in WooCommerce?

Last updated on October 1, 2022 @ 1:25 pm

If you’re like most online shoppers, you’ve probably abandoned a cart or two in your time. Maybe you were just browsing and not ready to buy, or maybe you got distracted and forgot to complete your purchase. Whatever the reason, abandoned carts are a reality of online shopping—but that doesn’t mean they have to be a reality for your WooCommerce store.

With a few simple steps, you can create an abandoned cart campaign in WooCommerce that will help recover some of those lost sales and boost your bottom line. Here’s how:

Step 1: Install the WooCommerce Recovery plugin. This plugin is designed specifically for abandoned cart recovery and is one of the most popular options available.

Step 2: Set up your WooCommerce Recovery settings. Once the plugin is installed, you’ll need to configure a few basic settings. These include choosing how long to wait before sending a recovery email (we recommend 2 hours), what kind of discount to offer in the email (10-20% off is usually a good starting point), and what email template to use.

Step 3: Create your abandoned cart email template. The WooCommerce Recovery plugin makes it easy to create an email template that matches your brand. Simply choose a pre-designed template or create your own with the built-in editor.

Step 4: Set up automatic abandoned cart recovery emails. Once you’ve created your email template, you can set up automatic recovery emails so that they’re sent automatically to any customers who abandon their cart on your site.

Step 5: Test, test, test! Before you launch your abandoned cart campaign, be sure to test it thoroughly. Send test emails to yourself and/or staff members to make sure everything is working as it should.

Conclusion:

By following these simple steps, you can create an abandoned cart campaign in WooCommerce that will help recover some of those lost sales and boost your bottom line.

PRO TIP: If you are considering creating an abandoned cart in WooCommerce, be aware that this can be a risky proposition. There are a number of potential problems that can occur if you do not set up your abandoned cart correctly, including:

– Customers not being able to retrieve their carts
– Orders being placed without customer approval
– Incorrect pricing or product information being displayed

Before proceeding, be sure to thoroughly test your abandoned cart setup to ensure that it works as intended.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.