It is no secret that social proof is one of the most powerful marketing tools available to online businesses. In a world where customers are bombarded with choices, social proof can be the deciding factor in whether or not a customer chooses to buy from you.
So, how do you get social proof on Shopify?
There are a few different ways:
1. Use customer testimonials
One of the most effective ways to add social proof to your Shopify store is to use customer testimonials. Customer testimonials are powerful because they come from real people who have actually used your product or service. They provide first-hand accounts of the value that your business provides.
To add customer testimonials to your Shopify store, you can use a testimonial app like Judge.me or Fera.ai. These apps make it easy to collect and display customer testimonials on your product pages and elsewhere on your site.
2. Use social media reviews and mentions
Another great way to add social proof to your Shopify store is to use social media reviews and mentions. If you have satisfied customers who have left positive reviews or mentioned your business on social media, you can showcase these reviews and mentions on your site using apps like Stamped.io or TrustPilot Reviews.
3. Use trust badges
Trust badges are another effective way to add social proof to your Shopify store. Trust badges are icons that signify that your site is safe and trustworthy, which can help increase conversion rates. Common trust badges include security badges like Norton Secured and McAfee Secure, as well as payment badges like PayPal Verified and Visa Checkout.
You can add trust badges to your Shopify store using apps like Trust Badges by Hextom and TrustiDeals Badges by Secomapp.
4. Use customer photos and videos
Customer photos and videos are another great way to add social proof to your Shopify store. Photos and videos provide visual evidence that real people are using and enjoying your products. They can be particularly effective in increasing conversion rates for products that are difficult to describe with words alone, such as clothing, jewelry, and art.
Customer photos and videos can be added to your Shopify store using apps like Photo Reviews by Pixlee and Video Reviews by Yotpo.
If you’re looking for ways to add social proof to your Shopify store, there are a few different options available:
1) Use customer testimonials. Customer testimonials are powerful because they come from real people who have actually used your product or service – providing first-hand accounts of the value that your business provides.
To add customer testimonials onto your Shopify store:
You can use a testimonial app like Judge.me or Fera-ai; these apps make it easy to collect & display customer testimonials on product pages & elsewhere on site.
2) Use social media reviews & mentions. If you have satisfied customers who have left positive reviews or mentioned businesses on social media- you can showcase these reviews & mentions on site using apps such as Stamped-io or TrustPilot Reviews.
3) Use trust badges. Trust badges (like Norton Secured & McAfee Secure) signify that sites are safe & trustworthy- increasing conversion rates.
You can add trust badges onto your Shopify store:
By using apps such as Trust Badges by Hextom or TrustiDeals Badges by Secomapp.
4) Use customer photos & videos.
Customer photos & videos provide visual evidence that real people are using & enjoying products.
They’re especially effective in increasing conversion rates for items difficult to describe with words alone- such as clothing, jewelry, art..
Customer photos & videos can be added onto:
Your Shopify store using apps like Photo Reviews by Pixlee or Video Reviews by Yotpo.
These steps will give potential customers the confidence they need when considering whether or not they should buy from you- especially if you’re a new business!
