As a freelancer, one of the most important factors that determines your success is the average order value (AOV) of your gigs. If you can increase your AOV, you’ll be able to make more money with each and every gig. Here are a few tips on how to do just that:
1. Offer More Services
One of the easiest ways to increase your AOV is to offer more services.
If you’re only offering one service, try adding a related service that compliments it. For example, if you’re a graphic designer, you could offer to design a logo along with the business cards. By offering more services, you’ll be able to increase your price without turning away potential customers.
2. Create Packages
Another great way to increase your AOV is to create packages.
This is where you group together similar services and offer them at a discounted price. For example, if you’re a web designer, you could create a package that includes designing the website, hosting it for one year, and creating a logo. By bundling together these services, you can charge more than if you were to sell them individually.
3. Upsell
Upselling is another great way to increase your AOV.
This is where you offer additional services or products to customers who are already buying from you. For example, if someone orders a gig that includes designing a business card, you could upsell them by offering to design their logo as well. By upselling your customers, you can make more money without having to find new ones.
4. Offer Discounts
Discounts are a great way to increase your AOV while still providing value to your customers.
For example, if someone orders two gigs from you, you could offer them a discount on the second gig. This will entice them to order more from you while still getting a great deal.
Conclusion:
By following these tips, you can easily increase your AOV and make more money with each and every gig. Just remember to offer more services, create packages, upsell your customers, and offer discounts when applicable.
