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How do I install Google Tag Manager on BigCommerce?

Last updated on September 25, 2022 @ 1:37 am

Google Tag Manager (GTM) is a web application that allows website owners to manage and monitor tagged data. GTM can be installed on BigCommerce using a number of different methods.

One method is to install a plugin, while another is to use the GTM platform’s built-in installation wizard. Once GTM is installed, website owners can create and manage tags, track data, and provide insights into their campaigns.

PRO TIP: Google Tag Manager is not officially supported on BigCommerce. While you may be able to find instructions on how to install GTM on BigCommerce, it is not recommended and could cause unexpected issues with your store.

There are a number of benefits to using GTM on BigCommerce websites. First, GTM allows website owners to track the performance of their campaigns across multiple devices and platforms. This information can be used to make informed decisions about future marketing campaigns.

Additionally, GTM allows website owners to collect and analyze data in a variety of different formats. This information can be used to improve website design, improve user experience, and optimize website content.

Overall, Google Tag Manager is a useful tool for website owners who want to track the performance of their campaigns, analyze data, and improve user experience. GTM can be installed on BigCommerce using a number of different methods, and once installed, website owners can easily create and manage tags.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.