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How Do I Minimize Redirects in Shopify?

Last updated on January 13, 2023 @ 2:40 am

Redirects are often used in ecommerce platforms like Shopify to keep track of customer activity and enable certain features like carts and wishlists. However, too many redirects can slow down your site and frustrate customers. Here are a few tips to minimize redirects in Shopify:

    1. Use as few apps as possible. While apps can be helpful, each one adds another layer of complexity to your site which can lead to more redirects. Try to find ways to accomplish what you need without using an app.

    2. Use Shopify’s built-in features whenever possible.
    For example, rather than using an app to create a custom landing page, use Shopify’s built-in landing page feature.

    3. Be judicious about when you use redirects. Redirects should only be used when absolutely necessary. If you can accomplish what you need without a redirect, do so.

    4. If you must use a redirect, use a 301 redirect whenever possible. 301 redirects are permanent and will not change if the URL changes in the future. This is important if you plan on changing your ecommerce platform in the future as it will ensure that any links pointing to your old site will still work with your new site.

    5. Test your site regularly to ensure that all redirects are working as intended. Nothing is worse than a customer trying to purchase something on your site only to be redirected to a 404 error page.
    By following these tips, you can minimize the number of redirects on your Shopify site and improve the overall experience for your customers.

PRO TIP: If you are planning to minimize redirects in Shopify, it is important to know that this can potentially break some functionality on your store. For example, if you have any apps installed that rely on redirects, they may no longer work properly after you make this change. Proceed with caution and test thoroughly before making this change on a live store.
Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.