As a business owner, you want to make sure potential customers can easily find your products or services online. One way to help them do that is by optimizing your website’s search bar. Here are four tips on how to do that:
1. Make sure the search bar is prominently displayed on your website.
The search bar should be easy to find and use. If it’s buried on your website, potential customers may not bother using it. Instead, they’ll go to your competitor’s site where they can easily find what they’re looking for.
2. Use keyword-rich titles and descriptions.
When you’re creating titles and descriptions for your products or services, be sure to use keywords that potential customers are likely to use when they’re searching online. This will help your website come up higher in search engine results pages (SERPs).
3. Use relevant images.
In addition to using keyword-rich text, also use relevant images on your website. When potential customers see images that are relevant to what they’re searching for, they’re more likely to click through to your site.
4. Make sure the search bar is easy to use.
Even if you have the most relevant and useful products or services on your website, potential customers won’t find them if the search bar is difficult to use. Make sure the search bar is simple and easy to understand so potential customers can quickly and easily find what they’re looking for on your site.
Optimizing your website’s search bar is a great way to help potential customers find your products or services online. By following the four tips above, you can make sure your search bar is prominently displayed, uses keyword-rich titles and descriptions, and is easy to use.
PRO TIP: If you are planning on optimizing your search bar in Shopify, be aware that there are a few things that you should keep in mind. First and foremost, make sure that you have a clear and concise search bar. Secondly, make sure that your search bar is easy to find and use. Lastly, keep in mind that your search bar should be able to return relevant results.
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