Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.
Shopify also has a built-in analytics tool that gives users insights into their store’s performance. This tool can help users track their sales, understand their customers, and make changes to their store to improve their results.
There are a few different ways to access the analytics tool in Shopify. The first is through the “Analytics” link in the main navigation bar. This will take you to the main analytics page, which gives you an overview of your store’s performance.
You can also access the analytics tool by going to any page in your Shopify admin and selecting “Analytics” from the drop-down menu in the top-right corner. This will take you to the same main analytics page.
Once you’re on the main analytics page, you can use the tabs at the top of the page to navigate to different reports. The “Dashboard” tab gives you an overview of your store’s performance, including your total sales, average order value, and number of orders placed.
The “Orders” tab shows you a list of all the orders placed in your store, along with information about each order such as the order total, customer location, and whether or not the order was placed using a discount code.
The “Products” tab lets you see which products are selling well and which ones aren’t selling so well. This information can help you make decisions about which products to promote or discontinue.
The “Customers” tab gives you insights into who your customers are and how they found out about your store. This information can help you better Target your marketing efforts.
The “Referrers” tab shows you where your traffic is coming from, such as search engines, social media sites, or other websites. This information can help you determine which marketing channels are working well and which ones need improvement.
Finally, the “Settings” tab lets you customize the look and feel of your analytics reports, as well as set up email notifications so you can stay up-to-date on your store’s performance even when you’re away from your computer.
Shopify provides some basic analytics tools, but they are not as comprehensive as other options on the market. If you want to really understand how your business is doing, you will need to invest in a third-party solution.
To sum it up, Shopify’s Analytics tool is helpful for understanding your business’s performance, what products are selling well (and those that aren’t), who your customers are, and where traffic is coming from. It’s easy to access throught he navigation bar or drop-down menu on any page in Shopify’s admin section. There’s also a “Settings” tab that allows for customization of reports and email notifications.
