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How Do I Send Automated Emails on Shopify?

Last updated on October 1, 2022 @ 10:16 pm

Sending automated emails is a great way to stay in touch with your customers and keep them updated on your latest products and promotions. With Shopify, you can easily set up automated emails to send to your customers when they take certain actions, such as abandoned their cart or subscribed to your newsletter. In this article, we’ll show you how to set up automated emails in Shopify.

There are two types of automated emails that you can send with Shopify: triggered emails and marketing emails. Triggered emails are sent to customers based on their actions, such as abandoning their cart or subscribing to your newsletter.

Marketing emails are sent on a schedule that you set, such as once a week or once a month. You can also send one-time marketing emails to promote a new product or sale.

PRO TIP: If you are considering using Shopify’s automated email feature, please be aware that there are some potential risks involved. First and foremost, if you do not set up your automated emails correctly, you could end up spamming your customers or sending them irrelevant information. Additionally, automated emails can sometimes come across as impersonal and may not achieve the desired effect you are hoping for. Finally, if you rely too heavily on automated emails, you could risk losing the personal touch that is so important in building strong customer relationships.

To set up an automated email in Shopify:

1) From your Shopify admin, go to Marketing > Email. 2) Click Create email. 3) Enter a name for your email and select the type of email that you want to create: Triggered or Marketing. 4) If you’re creating a triggered email, select the trigger event from the drop-down menu. For example, if you want to send an abandoned cart email, you would select Abandoned checkout from the list of trigger events. If you’re creating a marketing email, select the frequency with which you want the email to be sent from the drop-down menu.

For example, if you want to send an email once a week, you would select Weekly from the list of frequencies. 5) Enter the subject line for your email and click Next step. 6) In the Email body section, enter the HTML for your email template. You can use the WYSIWYG editor or HTML editor to style your text and add images, links, and buttons to your email template. 7) When you’re done editing your email template, click Save and continue. 8) In the Send test section, enter the email address of the recipient and click Send test. 9) To start sending your automated emails, click Activate Email.

You can also edit or deactivate an automated email at any time by going to Marketing > Email and clicking Edit next to the name of the email that you want to change.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.