As a Shopify merchant, you may want to offer wholesale pricing to certain customers. Wholesale customers are typically businesses that resell your products, or use them in some way in their business. You can set up a wholesale customer on Shopify in just a few steps:
1. Create a customer group: From your Shopify admin, go to Customers > Groups.
Click Add customer group. In the Add customer group dialog, enter a name and description for the group. Then, click Save customer group.
2. Add wholesale customers to the group: Go to Customers > All customers. Select the checkbox next to each customer that you want to add to the wholesale customer group.
From the More actions drop-down menu, select Add to groups. In the Add to groups dialog, select the wholesale customer group that you want to add the selected customers to. Then, click Add customers to groups.
3. Create a discount code for the wholesale customer group: Go to Discounts > Create discount. In the Discount details section, do the following:
– In the Code field, enter a code name for the discount code. This is the code that your wholesale customers will enter at checkout to receive their discount.
– For Customer eligibility, select Specific groups of customers from the drop-down menu. Then, click Choose specific groups and select the wholesale customer group from the list. – In the Discount type section, select Percentage from the drop-down menu and enter the percentage amount that you want to take off the order total in decimal format (for example, 15% would be 0.15). Then, click Save discount code.
Now when your wholesale customers go to checkout, they can enter their unique discount code to receive their wholesale pricing!
PRO TIP: If you are considering setting up a wholesale customer on Shopify, be aware that there are some potential risks. Wholesale customers may be able to purchase your products at a lower price, but they may also be less likely to buy from you in the future if they feel like they could get a better deal elsewhere. Additionally, if you do not carefully manage your inventory, you could end up with too much stock of a particular product, which could lead to financial losses.
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