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How Do I Use a Landing Page in Squarespace?

Last updated on December 13, 2022 @ 6:25 am

A landing page is a specific page on your website that is designed to convert visitors into leads or customers. It is usually the first page that someone will see when they click on one of your ads or search for your business online.

Landing pages are important because they give you a chance to make a good first impression and persuade visitors to take the next step in your sales funnel. If you don’t have a landing page, or if yours isn’t effective, you’re likely losing leads and customers to your competitors.

There are a few things that all effective landing pages have in common:

  • A clear and concise headline that tells visitors what you do or what you’re offering
  • A strong call-to-action (CTA) that encourages visitors to take the next step
  • Compelling copy that convinces visitors to convert
  • An eye-catching design that makes your page stand out from the competition
  • relevant images or videos that help explain your offer or product
PRO TIP: Please be aware that using a landing page in Squarespace can result in your site being penalized by search engines. This is because a landing page is typically a standalone page that is not linked to your site’s navigation or hierarchy, which can make it difficult for search engines to crawl and index your content. If you do use a landing page on your Squarespace site, be sure to take measures to ensure that it is properly linked to the rest of your site, and that all of the content on the page is indexable by search engines.

Creating a landing page on Squarespace is easy with their drag and drop editor. You can add and remove sections, change your layout, and add content until you have the perfect page.

  1. Start by creating a new page.
    In the Pages panel, click the + icon and then select Landing Page from the dropdown menu.
  2. Choose a template.
    Squarespace has a variety of templates available for use, including some specifically designed for landing pages.
  3. Build out your content.
    Once you’ve chosen a template, you can start adding content to your landing page using the drag and drop editor.
  4. Add a form.
    Adding a form to your landing page is a great way to capture leads or get people to sign up for your email list.
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.