Google Analytics is a free web analytics service that tracks and reports website traffic. Google Analytics can be used to track any type of internet activity, but it is most commonly used to track eCommerce activity.
WooCommerce is a popular eCommerce platform that allows businesses to sell their products online. WooCommerce is built on top of WordPress, which means it can be easily integrated with Google Analytics.
There are two ways to integrate WooCommerce with Google Analytics:
1. Use the WooCommerce plugin for Google Analytics
2. Use the Google Analytics by Yoast plugin
The first method is the recommended way to integrate WooCommerce with Google Analytics. The WooCommerce plugin for Google Analytics will add all of the necessary tracking code to your website automatically.
First, when you set up Google Analytics for WooCommerce, you will need to create a new account for your website. This is because the data collected by Google Analytics will be different from the data collected by WooCommerce.
Second, you will need to add the Google Analytics tracking code to your WooCommerce pages. This can be done by going to the WooCommerce settings page and selecting the “Integrations” tab. Then, scroll down to the “Google Analytics” section and click on the “Add Tracking Code” button.
Third, once you have added the tracking code to your WooCommerce pages, you will need to configure it. This can be done by going to the “Admin” section of your Google Analytics account and clicking on the “Tracking Info” tab. Then, click on ” Tracking Code” and select “WooCommerce” from the drop-down menu.
Fourth, you will need to create a new goal in Google Analytics. This can be done by going to the “Admin” section of
All you need to do is enter your Google Analytics tracking ID into the plugin settings. The second method is to use the Google Analytics by Yoast plugin. This plugin will also add the necessary tracking code to your website, but you will need to manually add your tracking ID.
Once you have either of these plugins installed and configured, you will be able to view your eCommerce data in Google Analytics. To do this, simply log into your Google Analytics account and navigate to the “Conversions” -> “Ecommerce” section. Here you will be able to see all of your eCommerce data, including sales, revenue, and more.
Google Analytics can be a powerful tool for understanding your eCommerce business. By integrating WooCommerce with Google Analytics, you can easily track your eCommerce activity and make data-driven decisions to grow your business.
