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How Do I Use Shopify Analytics?

Last updated on October 1, 2022 @ 1:33 pm

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

One of the most important features of Shopify is its built-in analytics. Analytics allow businesses to track their sales, customers, and website traffic. This data can be used to make informed decisions about marketing, product development, and other areas of the business.

Shopify analytics can be accessed from the Shopify admin dashboard. To access the dashboard, log in to your Shopify account and click on the “Analytics” tab.

From the dashboard, you can view a variety of reports about your sales, customers, and website traffic. You can also use the dashboard to set up goals and track your progress over time.

To get the most out of Shopify analytics, it is important to understand the different types of data that are available. Sales data includes information about your orders, such as the total value of all orders placed, the average order value, and the number of orders placed per day.

Customer data includes information about your customers, such as their location, how they found your store, and how often they purchase from you. Website traffic data includes information about how visitors are finding your website and what pages they are viewing.

armed with this data, you can start to answer important questions about your business. What products are selling well? What marketing channels are bringing in the most traffic?

What pages on your website are most popular? How often do customers purchase from you? By understanding these things, you can make better decisions about where to focus your time and energy.

Shopify analytics is a powerful tool that can help businesses of all sizes grow and succeed. By understanding the different types of data available and how to use it, businesses can make informed decisions that will help them reach their goals.

How Do I Use Shopify Analytics?

To get started with using Shopify Analytics:

  • First, log in to your Shopify account and click on the “Analytics” tab.
  • Next, familiarize yourself with the different types of data that are available from the dashboard.
  • Then start answering important questions about your business by using this data.

By following these steps, you can start using Shopify Analytics to grow your business successfully.

PRO TIP: Shopify Analytics can be a great tool for businesses to use in order to track their sales and progress over time. However, it is important to note that this data is only accurate if it is entered correctly. Businesses should double check their data before relying on it too heavily, as inaccuracies could lead to false conclusions about their business’s performance.
Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.