A/B testing, or split testing, is a method of comparing two versions of a web page to see which one performs better. It’s a core part of any good conversion rate optimization (CRO) strategy.
Shopify makes it easy to run A/B tests on your store. In this article, we’ll show you how to set up and run an A/B test on Shopify.
To run an A/B test on Shopify, you’ll need to install a Shopify app like Convert. Convert is a leading A/B testing platform that’s used by over 20,000 ecommerce stores.
Once you’ve installed Convert, setting up your first A/B test is easy. Just follow these steps:
PRO TIP: If you are considering running an A/B test on your Shopify store, there are a few things you should be aware of. First, A/B testing can be very time consuming and may not produce the results you are hoping for. Second, you will need to have a good understanding of your customers and what they are looking for in order to create an effective test. Finally, make sure you have a plan in place for how you will handle the results of your test before you begin.
1. Choose the page you want to test
2. Create a variation of that page
3. Set up the traffic split between the original and variation pages
4. Send traffic to your test and let it run for a week or two
5. Analyze the results and choose a winner
6. Implement the winning version on your live site
That’s it! You’re now running an A/B test on Shopify.
9 Related Question Answers Found
Yes, you can do AB Testing on Shopify. You can use a tool like Optimizely to set up your tests, and then track the results using Google Analytics. AB Testing is a powerful way to improve your Shopify store’s conversion rate.
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1.