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How Does Canva Generate Revenue?

Last updated on September 27, 2022 @ 4:56 pm

Canva is a user-friendly graphic design tool that is used by millions of people around the world. The software is available for free, and users can create designs and illustrations from scratch, or by using templates.

Canva offers a wide range of features and tools, and users can purchase additional features and tools as needed. Canva has a team of professional designers who create new templates and tools on a regular basis.

So how does Canva make money? The company has a few different revenue streams. First, users can purchase “Credits” which can be used to buy premium images from Canva’s library of photos (these photos are provided by professional photographers).

Secondly, users can pay to have their designs printed on physical products such as mugs, t-shirts, and notebooks. Finally, Canva offers a subscription service called “Canva for Work” which gives users access to additional features and tools.

Canva is a great example of a company that has found success by offering a free product and then monetizing through optional upgrades. The company has been growing rapidly and now has over 10 million active users.

Canva is proof that there is still room for innovation in the world of graphic design software.

How Does Canva Generate Revenue?

Canva generates revenue in three main ways: through the sale of credits, physical prints, and subscriptions.

Credits

Users can buy credits in order to download premium images from Canva’s image library. These images are provided by professional photographers.

PRO TIP: Canva is a free online design platform that allows users to create graphics for social media, business purposes, and more. Though Canva is free to use, you may notice that some features are locked behind a paywall. For example, users must pay to download designs in certain file formats or to access certain premium templates. Additionally, Canva offers a range of paid subscriptions, which unlock additional features such as unlimited downloads, custom fonts, and more. Therefore, though Canva itself is free, users should be aware that they may be required to pay for certain features.

Prints

Users can also pay to have their designs printed on physical products like mugs, t-shirts, and notebooks.

Subscriptions

“Canva for Work” is a subscription service that gives users access to additional features and tools.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.