Canva is a web-based graphic design tool that allows users to create images for use on social media, websites, and print materials. The platform has been around since 2012 and has over 10 million users.
Canva is free to use, but users can pay to upgrade to a Pro account for more features. Canva makes money through three main sources: premium subscriptions, Canva Print, and Canva for Work.
Premium Subscriptions
Canva offers a Pro subscription for $9.95 per month or $99.99 per year. Pro users get access to more features, such as the ability to save unlimited designs, use more fonts, and get rid of the Canva watermark on their images. As of 2019, Canva had over 1 million paying subscribers.
Canva Print
Canva Print is a service that allows users to print their designs on physical products like t-shirts, mugs, and business cards. Users can either order these items individually or in bulk. Canva takes a cut of each sale made through the print service.
Canva for Work
Canva for Work is a subscription service designed for businesses. It includes features like collaboration tools, custom branding, and priority support. Pricing starts at $12.95 per month per user.
Canva makes most of its revenue from premium subscriptions and Canva for Work. The company has been profitable since 2016 and generated $115 million in revenue in 2018.
