Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers,
Encouraging customer loyalty and repeat business,
Acquiring new customers or convincing current customers to purchase something immediately, and
Adding advertisements to emails sent by other companies to their customers.
How Does Email Marketing Work on Shopify?
Shopify has made it easier than ever to start an online store and sell products. But once you’ve built your store and stocked it with products, how do you get people to buy from you? Email marketing can be a powerful tool to drive traffic back to your store and encourage sales.
1. Make sure you have permission to email the person. If they haven’t given you explicit permission, then you could be breaking the law by sending them marketing emails.
2. Even if someone has given you permission to email them, make sure you’re not sending them too many emails or they’ll soon get fed up and unsubscribe.
3. Keep your emails relevant and interesting, otherwise people will delete them without reading.
4. Always include a way for people to unsubscribe from your emails if they want to.
5. Make sure your emails comply with the CAN-SPAM Act in the US (or equivalent laws in other countries). This includes having a valid physical address and contact details in your emails.
Failure to adhere to these guidelines could result in legal action being taken against you, so it’s important to be aware of them before you start emailing people about your Shopify store.
Email marketing works by sending out automated or manual emails to people who have subscribed to your email list. These emails can promote new products, special offers, or other content that you think your subscribers will find valuable. By sending regular emails, you can build relationships with your subscribers and keep them coming back to your store.
To get started with email marketing on Shopify:
- Build an email list: Before you can start sending emails, you need people to send them to! You can add an email signup form to your Shopify store so that people can subscribe to your list.
You can also import contacts from other platforms like Mailchimp or Constant Contact.
- Create email campaigns: Once you have a list of subscribers, you can start creating email campaigns. Shopify’s Email Marketing app makes it easy to create beautiful emails that are automatically sent to your subscribers. You can also send manual emails if you want more control over when and what gets sent.
- Track your results:After you’ve sent out a few campaigns, take a look at how they’re performing. Shopify’s Email Marketing app tracks opens, clicks, and unsubscribes so that you can see how your campaign is doing. You can also use Google Analytics to track traffic back to your store from your email campaign.
