Mailchimp is one of the most popular email marketing platforms out there, and for good reason. It’s easy to use, has a ton of features, and it’s affordable.
But what about if you want to use Mailchimp in conjunction with WooCommerce? Is that possible? And if so, how does it work?
The short answer is yes, you can absolutely use Mailchimp with WooCommerce! In fact, it’s a pretty popular combination. And there are a few different ways to set it up, depending on your needs.
If you’re not familiar with WooCommerce, it’s basically a plugin that turns a WordPress site into an ecommerce store. And since WordPress is the most popular website builder out there, that means WooCommerce powers a lot of online stores!
Mailchimp, on the other hand, is an email marketing platform. You can use it to send newsletters, promotional emails, abandoned cart emails, and more. And when you integrate Mailchimp with WooCommerce, you can automatically add customers and their purchase data to your Mailchimp lists.
Mailchimp can automatically add customers who purchase from your WooCommerce store to your Mailchimp list. This is a great way to keep your customers up-to-date on your latest products and promotions. However, there are a few things to be aware of before you connect your WooCommerce store to Mailchimp.
First, when customers are added to your Mailchimp list, they will receive a welcome email. This welcome email can be customized in Mailchimp, but it will use the default template if you don’t have one set up. Second, customers who unsubscribe from your Mailchimp list will still be able to purchase from your WooCommerce store. However, they will not receive any further emails from Mailchimp unless they resubscribe.
To avoid any confusion or unwanted emails, we recommend setting up a separate marketing list in Mailchimp for your WooCommerce customers. This way, you can send targeted emails to those who have opted in to receive them, and you won’t accidentally email those who have unsubscribed.
There are a few different plugins that you can use to set up the integration, but we recommend using WooCommerce Mailchimp Integration. It’s developed by WooCommerce themselves, so you know it will work well with the rest of your WooCommerce setup.
Once you have the plugin installed and activated, you’ll need to connect it to your Mailchimp account. You can do this by going to WooCommerce > Settings > Integration and entering your Mailchimp API key. If you don’t have an API key yet, you can click the link on that page to generate one.
After you connect the plugin to your Mailchimp account, you’ll need to choose which list you want customers and their order data to be added to. You can do this by going to WooCommerce > Settings > Integration > Lists. On that page, you’ll see all of your Mailchimp lists as well as some options for how customers should be added to those lists.
And that’s pretty much it! Once you have everything set up, customers who make purchases on your WooCommerce store will be automatically added to your Mailchimp list (or lists) along with their purchase data. This allows you to segment your list based on what products people have purchased, which can be really useful for Targeted marketing campaigns.
Conclusion: How Does Mailchimp Integrate With WooCommerce?
Mailchimp integrates with WooCommerce by allowing users to connect their Mailchimp account to their WooCommerce store. This connection allows customers and their purchase data to be added to Mailchimp lists automatically. There are a few different plugins that facilitate this integration, but we recommend using the WooCommerce Mailchimp Integration plugin developed by WooCommerce themselves.
