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How does WooCommerce track Facebook Pixel events?

Last updated on September 24, 2022 @ 10:28 pm

WooCommerce is a popular open source shopping cart plugin that allows users to manage their online shopping store from a single interface. The plugin integrates with Facebook Pixel, which is a program that allows businesses to track the actions of users on their websites.

When a user interacts with WooCommerce, the plugin sends a Facebook Pixel event to Facebook. This event includes the page URL, the browser type, and the IP address of the user.

PRO TIP: WooCommerce tracks Facebook Pixel events by adding a piece of code to your website. This code allows WooCommerce to send information to Facebook about the products you have viewed on your website. This information is used by Facebook to show you relevant ads.

If you do not want WooCommerce to track your Facebook activity, you can opt out by going to the WooCommerce settings page and clicking the “Opt Out” link.

Facebook uses this information to track user behavior and create customer profiles.

The data that WooCommerce sends to Facebook is valuable, and it can help businesses track customer engagement and conversion rates. By understanding how users interact with your store, you can create better products and services.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.