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How Long Should a Shopify Product Description Be?

Last updated on October 2, 2022 @ 2:29 am

Product descriptions are one of the most important elements of a successful ecommerce website, yet they are often overlooked or given less attention than they deserve. A well-written product description can make the difference between a sale and a return, so it’s important to take the time to get it right.

So, how long should a product description be? Unfortunately, there is no one-size-fits-all answer to this question.

The length of your product descriptions will depend on a number of factors, including the type of product you’re selling, your Target audience, and your brand voice. That said, we generally recommend keeping product descriptions between 50 and 200 words.

Why 50-200 words? This range gives you enough space to provide relevant information about the product without overwhelming potential customers. It’s also long enough to include keywords and phrases that will help your products rank higher in search engine results pages (SERPs).

Of course, there will be times when you need to deviate from this general guideline. For example, if you’re selling a complex product that requires a lot of explanation, you may need to write a longer description. Similarly, if you’re selling a very simple product (like a pair of socks), you may be able to get away with a shorter description.

At the end of the day, the most important thing is that your product descriptions are clear, concise, and informative. As long as you hit those three marks, you can’t go too wrong.

PRO TIP: If you are considering using Shopify to sell products, it is important to be aware of the potential length of your product descriptions. While there is no set limit, it is important to keep in mind that each description will be viewable on a single page. This means that if your description is too long, potential customers may not scroll down to see the entire thing. As a result, it is important to make sure that your descriptions are concise and to the point, while still providing enough information to give customers a good idea of what the product is and does.

What about adding keywords? Where possible, try to work relevant keywords into your product descriptions.

This will help improve your chances of ranking in SERPs (search engine results pages), which can ultimately lead to more sales. However, don’t stuff your keywords in just for the sake of it – this will only hurt your chances of ranking and could turn potential customers off. Instead, focus on writing natural, informative descriptions that just happen to include a few relevant keywords.

Product descriptions are one of the most important elements of any ecommerce website—yet they are often overlooked or given less attention than they deserve. A well-written product description can make the difference between a sale and no sale, so it’s important to take the time to get it right.

So, how long should a product description be? Unfortunately, there is no one-size-fits-all answer to this question. The length of your product descriptions will depend on a number of factors including:

  • The type of product you’re selling
  • Your Target audience
  • Your brand voice

That said—we generally recommend keepingproduct descriptions between 50 and 200 words.

Why 50-200 words?

This range gives you enough space to provide relevant information about the product without overwhelming potential customers.

Of course—there will be times when you need to deviate from this general guideline.

  • For example: If you’re selling a complex product that requires explanation—you may need to write a longer description.
  • For example: If you’re selling a very simple product—you may be able get away with shorter description.

At the end of day—the most important thing is that your product descriptions are:

  1. Clear
  1. Concise
  1. Informative

What about adding keywords? Where possible try to work relevant keywords into your product descriptions—this will help improve your chances or ranking in SERPs (search engine results pages) which can ultimately lead too more sales. However don’t “stuff” your keywords in just for sake of it—this will only hurt your chances ranking and could turn potential customers off. Instead focus on writing natural informative descriptions that just happen to include few relevant keywords.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.