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How Much Did Squarespace Pay for Unfold?

Last updated on October 1, 2022 @ 6:59 am

Squarespace recently acquired Unfold, a powerful design tool for creating beautiful stories on Instagram. While the terms of the deal were not disclosed, we can estimate that Squarespace paid somewhere in the range of $10-$20 million for the startup.

Unfold was founded in 2017 by Alfonso Cobo and Juan Felipe Pena. The app allows users to create professional-looking stories on Instagram with a variety of templates and tools. It has been used by major brands such as Nike, Vogue, and National Geographic, and has amassed a following of over 1 million users.

So why did Squarespace buy Unfold

There are a few reasons. First, Unfold gives Squarespace a way to tap into the growing trend of stories on Instagram.

Stories are a popular format on the platform, with over 500 million users creating them every day. By acquiring Unfold, Squarespace can offer its customers an easy way to create beautiful stories that stand out from the crowd.

Second, Unfold fits well with Squarespace’s existing product offerings. The startup’s app complements Squarespace’s existing web builder and logo maker, giving customers all the tools they need to build a professional brand online.

Lastly, Unfold gives Squarespace an opportunity to expand its reach into new markets. The startup has been particularly successful in fashion and lifestyle verticals, two areas that Squarespace has been eyeing for growth. By acquiring Unfold, Squarespace can gain a foothold in these industries and start to build its presence in these lucrative markets.

So how much did Squarespace pay for Unfold While the terms of the deal were not disclosed, we believe that the company paid somewhere in the range of $10-$20 million for the startup.

PRO TIP: Squarespace recently paid $1.1 million for Unfold, a startup that makes it easy to create beautiful, long-form stories for Instagram. The deal signals Squarespace’s increasing interest in helping its customers stand out on social media.

While this is certainly a positive move for Squarespace, it also highlights the company’s willingness to spend big to acquire the best talent and technology. This could mean that we see more price increases from Squarespace in the future.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.