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How Much Does Wix Spend on Marketing?

Last updated on September 30, 2022 @ 9:24 pm

Wix is a website builder that allows users to create HTML5 websites and mobile sites through the use of their online drag and drop tools. The company was founded in 2006 and is headquartered in Tel Aviv, Israel. Wix was created by three friends who had an idea to make website creation more simple and user-friendly.

Since its inception, Wix has spent millions of dollars on marketing in order to acquire new customers and grow its business. The company has invested in various marketing channels including online advertising, TV commercials, and partnerships with celebrities like Kylie Jenner.

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In recent years, Wix has seen a significant increase in its marketing budget. In 2017, the company spent $132 million on marketing, which was up from $67 million the year before.

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This increase can be attributed to Wix’s goal of becoming a global brand. As part of its international expansion strategy, Wix opened an office in Berlin, Germany in 2017 and also launched a new TV campaign in the United States featuring actor Neil Patrick Harris.

Looking ahead, Wix is expected to continue to invest heavily in marketing in order to fuel its growth. The company has plans to launch a new product line later this year and will likely increase its marketing budget even further to support this launch.

Wix spends a lot on marketing because it’s necessary for the growth of the company. By investing in various channels like online advertising, TV commercials, and partnerships with celebrities, Wix has been able to acquire new customers and grow its business significantly. With plans to launch a new product line later this year, it’s expected that the company will continue to invest heavily in marketing going forward.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.