Squarespace is a website builder and hosting company that offers a range of services to its users. Founded in 2004, Squarespace is headquartered in New York City. The company employs over 800 people and has been profitable since 2009.
Squarespace has been growing rapidly in recent years, with annual revenue increasing from $38 million in 2012 to $177 million in 2017. This growth has been driven in part by Squarespace’s aggressive marketing strategy, which includes spending millions of dollars on advertising each year.
In 2016, Squarespace spent $79 million on advertising, up from $32 million the year before. The majority of this spending was on digital advertising, with the company investing heavily in online ads and social media marketing. Squarespace’s ad budget increased again in 2017 to $91 million.
The company’s marketing efforts have paid off, with Squarespace now recognized as one of the leading website builders and hosting providers. In addition to its strong organic growth, Squarespace has also acquired several companies in recent years, including Brace, an online platform for developers;deviantART, an online community for artists; and Unfold, a design tool for creating stories for social media.
Squarespace’s success is due in large part to its focus on providing an easy-to-use platform for building websites and its commitment to investing in marketing and advertising to reach new customers. With its strong growth prospects and impressive track record, Squarespace is well positioned to continue its momentum in the years ahead.
How Much Money Does Squarespace Spend on Advertising?
Squarespace is a website builder and hosting company that offers a range of services to its users.
Squarespace has been growing rapidly in recent years, with annual revenue increasing from $38 million in 2012 to $177 million in 2017.
In 2016, Squarespace spent $79 million on advertising, up from $32 million the year before.
The majority of this spending was on digital advertising, with the company investing heavily in online ads and social media marketing.
The company’s marketing efforts have paid off, with Squarespace now recognized as one of the leading website builders and hosting providers.
Squarespace’s success is due in large part to its focus on providing an easy-to-use platform for building websites and its commitment to investing in marketing and advertising to reach new customers.
Conclusion:
Squaresapce spends a lot of money on advertising- as much as 91 million dollars a year! A big chunk of this money goes into digital ads and social media marketing.
The company’s marketing efforts have paid off though- it is nowrecognized as one of the leading website builders and hosting providers.
With its strong growth prospects and impressive track record, Squaresapce is well positionedto continue its momentum inthe years ahead.
