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Is UI UX part of digital marketing?

Last updated on September 24, 2022 @ 9:23 pm

UI UX (User Interface Design) is one of the most important aspects of digital marketing. It is responsible for creating a user-friendly experience for the end user. This means that the UI must be easy to understand and use. It should be visually pleasing and organized in a way that makes sense.

Furthermore, the UI must be responsive to the user’s input. If the user can’t find what they’re looking for, or if the interface is difficult to use, then the digital marketing strategy may not be effective.

PRO TIP: UI UX is not part of digital marketing. The two disciplines are separate and should be treated as such. UI UX designers should not be expected to know or do digital marketing, and vice versa.

Overall, UI UX is an important part of any digital marketing strategy. It is necessary to create a user-friendly experience for the end user in order to increase engagement and conversion rates.

If done correctly, UI UX can help to create a positive online reputation for a company.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.