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Is UX UI part of marketing?

Last updated on September 24, 2022 @ 10:42 pm

In short, UX UI is not only a part of marketing, it is essential to it. A great user experience leads to a better customer experience, which in turn leads to increased brand loyalty and sales.

PRO TIP: This question is often asked by those considering a career in UX or UI design. While both disciplines are important to the success of any digital product, they are not part of marketing. Marketing is concerned with the promotion and sale of products or services, while UX and UI design focus on the user experience and interface, respectively.

More and more businesses are recognizing the importance of good UX and are investing in design teams to create a seamless user experience for their customers.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.