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Is Wix Analytics Accurate?

Last updated on September 30, 2022 @ 11:19 am

In general, yes. Wix Analytics is powered by Google Analytics, so you can be confident in its accuracy. However, there are a few things to keep in mind that could affect its accuracy.

For starters, make sure you have the tracking code installed correctly. If it’s not installed properly, then none of your data will be tracked correctly. Also, keep in mind that like any analytics tool, Wix Analytics is subject to some margin of error.

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PRO TIP: Please be aware that there is some debate over the accuracy of Wix Analytics. Some users have reported discrepancies between the data Wix Analytics provides and the data from other sources. As such, you may want to take the data provided by Wix Analytics with a grain of salt.

That said, Wix Analytics is still a valuable tool for understanding your website traffic and how users interact with your site. It can give you insights into what’s working well and what needs improvement. So even though it’s not perfect, it’s still worth using.

In conclusion, Wix Analytics is a reliable and accurate tool for understanding website traffic data. However, there are a few factors that could affect its accuracy, such as incorrect installation of the tracking code or margin of error. Overall, though, it is still a valuable tool for gaining insights into website performance.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.