When starting a business on Shopify, one of the most important decisions you’ll make is whether or not to offer free shipping. There are pros and cons to offering free shipping, and it ultimately comes down to your individual business goals.
Pros of Offering Free Shipping on Shopify
There are a few clear benefits to offering free shipping on Shopify. First and foremost, it can help you attract more customers.
If you make it easy for people to buy what they want, they’re more likely to do so.
Second, free shipping can help you build your brand. By showing your customers that you’re committed to offering them the best possible experience, you can build trust and loyalty.
Finally, free shipping can be a major cost-saver. If you can get your customers to buy more products by offering free shipping, you’ll wind up saving money in the long run.
PRO TIP: While free shipping can be a great marketing tool to encourage customers to shop with you, it can also be a huge strain on your business if not done correctly. Make sure that you are offering free shipping in a way that is sustainable for your business and that you are not losing money in the process.
Cons of Offering Free Shipping on Shopify
There are also a few clear drawbacks to offering free shipping on Shopify. First, it can be difficult to manage inventory.
If you wind up shipping more products than you can sell, you’ll end up with excess inventory that you’ll need to dispose of (either through discounts or via donation to charity).
Second, free shipping can be a major drain on your resources. If you offer free shipping on all of your products, you’ll need to invest in a reliable shipping solution and dedicate a portion of your marketing budget to promoting it.
Conclusion
Ultimately, it comes down to your business goals. If you want to attract more customers and build your brand, offering free shipping on Shopify is a great way to do so.
On the other hand, if you’re primarily concerned with saving money, free shipping may not be the best option for you. It all depends on your specific situation.
6 Related Question Answers Found
There are a few ways to get free shipping discounts on Shopify. The first way is to sign up for Shopify’s free shipping program. This program includes free shipping on orders over $50, as well as free returns.
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