There are many reasons to start a blog, but if you’re planning on using Shopify to power your ecommerce site, then you might be wondering if it’s worth starting a blog on the platform. After all, Shopify already has a lot of features and there are other ecommerce platforms out there that have blogging capabilities built in.
So, what are the benefits of starting a blog on Shopify? Let’s take a look.
1. A blog can help you rank higher in search engine results pages (SERPs). If you want your ecommerce site to rank higher in SERPs, then a blog can help.
This is because search engines like Google take into account the number of high-quality, relevant blog posts when they are determining rankings. In other words, if you have a blog with lots of great content, then your site is more likely to rank higher than it would without a blog.
2. A blog can help you build relationships with your customers. If you want to build strong relationships with your customers, then a blog is a great way to do it.
This is because a blog allows you to connect with your readers on a more personal level. You can share your story, your brand’s story, and give your customers insights into what goes on behind the scenes. When customers feel like they know you and trust you, they are more likely to buy from you.
3. A blog can help you drive traffic to your ecommerce site. If you want more people to visit your ecommerce site, then a blog can help.
This is because people are more likely to find your site if they see that you have a blog with lots of great content. And once they’re on your site, they’re more likely to explore your store and buy something from you.
In conclusion, starting a blog on Shopify can be beneficial for both ranking in SERPs and driving traffic to your ecommerce site. However, whether or not it’s worth starting a blog on Shopify depends on what else you want to use the platform for. If you want to use Shopify primarily for its blogging capabilities, then there are other platforms that might be better suited for you.
PRO TIP: If you are considering blogging on Shopify, there are a few things you should be aware of. First, Shopify is a platform designed for ecommerce, so it may not be the best fit for your blog. Second, if you do decide to blog on Shopify, be aware that you will need to pay for a Shopify plan in order to use the platform. Finally, keep in mind that because Shopify is an ecommerce platform, your blog will need to be about ecommerce-related topics in order to be successful.
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