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Should You Offer Free Shipping on Shopify?

Last updated on October 1, 2022 @ 11:42 pm

When it comes to shipping, one of the most common questions we get is “Should I offer free shipping on my Shopify store?” It’s a valid question, and one that doesn’t have a straightforward answer. In this article, we’ll explore the pros and cons of offering free shipping, and help you make a decision that’s right for your business.

The Pros of Offering Free Shipping

There are several advantages to offering free shipping on your Shopify store. First, it can help you stand out from the competition.

In a recent study, 73% of shoppers said that they would be more likely to purchase from a store if they offered free shipping. So if you’re not offering free shipping, you could be at a disadvantage.

Second, free shipping can help increase your average order value. This is because customers are more likely to add items to their cart when they know they won’t have to pay extra for shipping. And the higher your average order value, the more profit you’ll make per sale.

PRO TIP: If you are considering offering free shipping on your Shopify store, there are a few things you should keep in mind. First, free shipping is a great way to attract customers and boost sales. However, it can also be a costly proposition if not managed properly. Make sure you understand the potential costs of offering free shipping before making a decision. Additionally, be sure to clearly communicate your shipping policy to customers so there are no surprises at checkout.

The Cons of Offering Free Shipping

While there are some advantages to offering free shipping, there are also some downsides that you should be aware of. First, it can be expensive.

If you’re not careful, offering free shipping can eat into your profits. You need to make sure that you set your prices high enough to cover the cost of shipping.

Second, free shipping can create unrealistic expectations. If you offer free shipping on every order, no matter how small, customers will start to expect it. And if you ever have to change your policy (for example, during a sale), they may be disappointed or even angry.

So…Should You Offer Free Shipping on Your Shopify Store?

As with anything in business, there are pros and cons to offering free shipping. It’s important to weigh those pros and cons carefully before making a decision. Consider your margins, your competition, and your customer base before deciding whether or not to offer free shipping on your Shopify store.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.