A collection is a grouping of products in Shopify. You might have a collection for your most popular products, or a collection for products on sale.
You can also create collections based on product tags. For example, you could create a collection of all the products that are tagged with “red” or “blue.”
While collections can be a helpful way to keep your products organized, they can also be a source of confusion for customers. If a customer is looking for a specific product, they may not know which collection to search in.
To avoid confusion, make sure that your collections are well-organized and easy to navigate. Use clear titles and descriptions, and consider adding filters so that customers can narrow down their search.
You can use collections to organize and showcase your products on your shop’s homepage, or you can use them to create specialized landing pages for marketing campaigns.
Collections can be a great way to increase the discoverability of your products and boost your sales.
