Email marketing is a great way to connect with potential and current customers. It can also be a great way to increase sales and drive traffic to your Shopify store. There are a few things to keep in mind when using email marketing with Shopify, and we’ve outlined some of the best practices below.
1. Use a Professional Email Service
There are a number of professional email services available, and using one of these services is crucial for successful email marketing.
Services like MailChimp and Constant Contact offer customizable templates, list management tools, and reporting features that will make email marketing easier and more effective. They also provide deliverability rates that are much higher than most individual email accounts.
2. Import Your Shopify Customers into Your Email List
The first step to successful email marketing is to import your Shopify customers into your email list.
This can be done easily with most professional email services. Once your customers are in your list, you can start sending them Targeted emails with special offers, new product announcements, and more.
3. Use Targeted Email Lists
One of the great things about email marketing is that you can segment your lists to Target specific groups of people.
This allows you to send more relevant emails that are likely to convert into sales. For example, you could create a list for first-time buyers, another list for people who have abandoned their shopping carts, and another list for people who have made a purchase in the past 30 days.
4. Send Engaging Emails
Once you have Targeted lists set up, it’s time to start sending engaging emails.
To do this, you’ll need to create great content that speaks to your audience. Your emails should be interesting, informative, and most importantly, relevant to the people on your list.
5. Include a Call-to-Action
Every email you send should include a call-to-action (CTA).
A CTA is simply an instruction for the reader to take some kind of action, such as visiting your website or making a purchase. Without a CTA, your emails will lack purpose and may not result in any conversions.
6. Track Your Results
Finally, it’s important to track the results of your email marketing campaigns.
Most professional email services offer some kind of reporting that will show you how many people opened your email, clicked on your CTA, and unsubscribed from your list. This information can be very valuable as you fine-tune your email marketing strategy.
Email marketing is a powerful tool that can help you boost sales and drive traffic to your Shopify store.
First, make sure that your Shopify store is set up to collect customer email addresses. You can do this by going to your Shopify settings and selecting the “Customers” tab. Then, click on the “Collect customer email addresses” checkbox.
Next, you’ll need to create an email list. To do this, go to your Shopify settings and select the “Lists” tab. Then, click on the “Create a new list” button. Give your list a name and description, and then click on the “Create list” button.
Finally, you’ll need to create an email campaign. To do this, go to your Shopify settings and select the “Campaigns” tab. Then, click on the “Create a new campaign” button. Give your campaign a name and description, select your email list, and then click on the “Create campaign” button.
Now that you’ve created an email campaign, you’ll need to write your first email. To do this, go to the “Drafts” tab
By following the best practices outlined above, you can ensure that your email marketing campaigns are successful.
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What Email Marketing Works Best With Shopify?
- Use a Professional Email Service
- Import Your Shopify Customers into Your Email List
- Use Targeted Email Lists
- Send Engaging Emails
- Include a Call-to-Action
- Track Your Results
By following the best practices outlined above, you can ensure that your email marketing campaigns are successful.
