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What Is a Good Conversion Rate on Shopify?

Last updated on January 4, 2023 @ 9:13 am

A good conversion rate is the number of sales or leads generated from a given number of visitors to your website. To calculate your conversion rate, simply take the number of conversions and divide it by the number of total visitors

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For example, if you had 100 visitors to your website and 10 of those visitors made a purchase, your conversion rate would be 10%.

A high conversion rate is generally indicative of a well-designed website that is easy to use and provides a good user experience.

There are a number of ways to improve your conversion rate, including:

  • Making sure your website is mobile-friendly
  • Improving the usability of your website
  • providing relevant and Targeted content
  • Offering incentives to encourage conversions
  • Making it easy for users to take action on your website

By focusing on these key areas, you can improve your conversion rate and generate more sales or leads from your website traffic.

What Is a Good Conversion Rate on Shopify

The average Shopify store has a . This means that, on average, 2% of visitors to a Shopify store will make a purchase. However, there is no one-size-fits-all answer to this question, as the ideal conversion rate for a Shopify store will vary depending on the products being sold, the Target audience, and other factors. Nevertheless, most ecommerce experts agree that a 2% conversion rate is considered good for most online stores.

PRO TIP: A good conversion rate is essential for a successful Shopify store. However, there is no one-size-fits-all answer to the question of what is a good conversion rate. The answer depends on several factors, including the type of products you sell, your target market, and your marketing and sales strategies.

To ensure a successful Shopify store, you need to constantly monitor your conversion rate and take action to improve it.

To further improve your Shopify store’s conversion rate, consider implementing some of the following tips:

  • Make sure your website is mobile-friendly: With over 60% of all internet traffic now coming from mobile devices, it’s essential that your Shopify store is optimized for mobile. This means having a responsive design that adjusts to different screen sizes, as well as ensuring that all key elements on your website (e.g. buttons, links, etc.) are easy to use on a mobile device.
  • Improve the usability of your website: If potential customers can’t figure out how to use your website or find what they’re looking for, they’re likely to leave without making a purchase. To avoid this, make sure your Shopify store is easy to navigate and search engine optimized (SEO) so that users can easily find what they’re looking for.
  • Provide relevant and Targeted content: Relevant and Targeted content is key to keeping potential customers engaged with your Shopify store. Make sure the products you sell are clearly showcased on your website and that any blog articles or other content you provide are relevant to your Target audience.
  • Offer incentives to encourage conversions: Offering incentives such as discounts or free shipping can be an effective way to encourage potential customers to make a purchase from your Shopify store.
  • Make it easy for users to take action on your website: The easier it is for potential customers to take action on your website (e. add items to their cart or contact you), the more likely they are to convert into paying customers.

By focusing on these key areas, you can significantly improve your Shopify store’s conversion rate and generate more sales.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.