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What Is a Trust Badge on Shopify?

Last updated on October 1, 2022 @ 3:43 pm

A trust badge is a small image or logo that is placed on a website to show that the site is trustworthy. The trust badge may be provided by a third-party organization, such as a security company, or it may be provided by the website itself.

When a website has a trust badge, it means that the site has been verified as safe and secure. This can give users peace of mind when making purchases or sharing personal information on the site. Trust badges can also help to increase conversion rates, as users are more likely to purchase from a site that they perceive as being trustworthy.

PRO TIP: If you are considering using a trust badge on your Shopify store, be aware that there are some potential risks. First, trust badges can give customers the false impression that your store is more reputable or trustworthy than it actually is. Second, if you use a trust badge from a third-party service, you could be giving that service access to important customer data. Finally, trust badges can be expensive, so be sure to weigh the costs and benefits before deciding to use one on your store.

There are many different types of trust badges, but some of the most common include SSL certificates, Norton SafeWeb seals, and McAfee SECURE seals. These badges show that the website has been verified by a trusted third-party organization and that the site is compliant with their guidelines.

While trust badges can be very beneficial, they should be used sparingly. Too many trust badges on a website can make it look cluttered and may actually decrease conversion rates. It is important to only use trust badges from reputable organizations and to make sure that they are placed in an unobtrusive location on the site.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.