In online marketing, a focus keyword is a particular word or phrase that describes the main topic of a web page. It is used to help optimize the page for search engines and improve its ranking for that keyword.
The focus keyword should be included in the title, in the first paragraph, and in other places throughout the text where it is relevant. However, it should not be used so much that it becomes repetitive or difficult to read.
Including the focus keyword in the title, URL, and meta tags of a web page is important for on-page optimization. It is also important to use synonyms and related keywords in the text to help search engines understand what the page is about.
The focus keyword is just one part of SEO. It is also important to have high-quality content, a well-designed website, and a good reputation online. All of these factors together can help a website rank well in search engine results pages (SERPs).
What Is Focus Keyword in Fiverr?
A focus keyword is simply a word or phrase that accurately describes the main topic of your Fiverr gig or service. In order for your gig to be properly optimized for search engine ranking, it’s important to include this focus keyword throughout your gig title, description and tags.
How do I choose a focus keyword?
Your focus keyword should be based on relevancy, search volume, and competition. It’s important to find a balance between all three of these factors when choosing your focus keyword.
For example, if you’re selling social media marketing services on Fiverr, “social media marketing” would be too broad and general of a focus keyword because there is too much competition for that term and not enough relevancy (since “social media marketing” could mean anything from Twitter marketing to Snapchat marketing).
A better focus keyword in this case might be “Twitter marketing services” or “Instagram marketing services” because there is still some competition for these terms but they are more specific (and therefore more relevant) to what you’re actually offering. And since social media marketing services are evergreen (meaning they will always be in demand), you don’t have to worry too much about search volume.
To conclude, including an accurate focus keyword throughout your Fiverr gig can help improve your gig’s ranking in search engine results pages. When choosing your focus keyword, be sure to consider relevancy, search volume, and competition.
