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What Is Product Handle in Shopify?

Last updated on January 11, 2023 @ 8:46 am

Product handle is the unique name given to a product in Shopify. A product’s handle is used to generate its URL on your online store.

For example, if a product’s handle is “mug”, its URL would be www.your-domain.com/products/mug. Handles are generated automatically when you create a new product in Shopify, but you can edit them to make your URLs more user-friendly.

Product handles are important for two reasons:

  • They help you create user-friendly URLs.
  • They’re used by Shopify’s search engine to index your products.

How to edit a Product’s handle: 

  1. From your Shopify admin, go to “products.”
  2. Click the name of the product that you want to edit.

    Go to Shopify admin Products tab

  3. In the Product Information section, click Edit website SEO.

    Go to Shopify product search engine listing and click edit

  4. In the Handle field, enter a new handle for the product.

    Enter a new shopify product handle name

  5. (Optional) If you want the old URL for the product to redirect to the new URL, then check to Redirect the old URL to the new URL.

    (Tip:  If you’re not sure what a redirect is, then we recommend that you leave this box unchecked. )

  6. Finally, click Save.

    Check Shopify product URL redirect and click save

    What is a product handle?

    A product handle is a unique name given to a product in Shopify.

>Why is product handles important?

Product handles are important for two reasons:

  • They help you create user-friendly URLs.
  •  They’re used by Shopify’s search engine to index your products.

 How do I edit a product’s handle?

  1. From your Shopify admin, go to
  2.  Click the name of the product that you want to edit.
  3. In the Product Information section, click Edit website SEO.
  4. In the Handle field, enter a new handle for the product.
  5. (Optional) if you want the old URL for the product to redirect to the new URL, then check to redirect the old URL to the new URL.

The conclusion is that Product handles are important because they help create user-friendly URLs and they’re used by Shopify’s search engine index products. You can edit a product’s handle by going into Products > Click on the name of desired product > Product information section > Edit website SEO > Handle field.

PRO TIP: Product handle is a unique identifier for a product in Shopify. It is used to generate the URL for the product page. The product handle must be unique and must be less than 255 characters.
Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.