Trust badges are a key element in Shopify’s design. They are designed to build trust with customers and let them know that their personal and financial information is safe. There are four trust badges that are displayed on every page of a Shopify store:
The first trust badge is the Shopify logo. This badge lets customers know that the store is powered by Shopify, a platform that is trusted by over half a million businesses worldwide.
The second trust badge is the Norton Secured seal. This badge lets customers know that the store is protected by Norton, a leading internet security company.
Some shoppers may be put off by the badges, thinking that they are a sign that the store is not to be trusted. Others may mistake the badges for advertising, and click on them without realizing that they are not actually ads.
If you do decide to use trust badges on your Shopify store, be sure to place them in a prominent location where they will be noticed, and make sure that they are clearly labeled as trust badges (rather than ads).
The third trust badge is the McAfee Secure seal. This badge lets customers know that the store is protected by McAfee, a leading anti-virus software company.
The fourth and final trust badge is the Better Business Bureau seal. This badge lets customers know that the store is accredited by the Better Business Bureau, a leading accreditation agency.
These four trust badges give customers peace of mind when shopping on a Shopify store, knowing that their personal and financial information is safe.
