Website Building » WooCommerce » What Is Upsell Product in WooCommerce?

What Is Upsell Product in WooCommerce?

Last updated on January 14, 2023 @ 10:40 am

An upsell product is a product that is related to the one being purchased and is offered as an upgrade or additional purchase. For example, if someone is buying a digital camera, an upsell product might be a memory card with more storage capacity. WooCommerce upsells are products that are displayed on the product page after the customer has clicked “Add to cart”.

There are several reasons why you might want to use upsell products in your WooCommerce store:

1. To increase average order value
2. To sell more expensive products
3. To get rid of slow-moving inventory
4. To cross-sell complementary products

PRO TIP: If you are planning to use WooCommerce to sell products online, it is important to understand what an upsell product is. An upsell product is a product that is offered to a customer at a higher price than the original product that they were interested in. For example, if a customer is looking at a pair of shoes on your website and you have a similar pair of shoes in a different color that is more expensive, you would offer the more expensive pair of shoes as an upsell.

While offering upsell products can be a great way to increase your average order value, it is important to do so in a way that does not frustrate or annoy your customers. If you are too aggressive in your upselling, customers may feel like they are being pressured into spending more money than they originally intended and may go elsewhere as a result.

Here are some tips for using upsell products effectively in your WooCommerce store:

1. Make sure the upsell product is relevant to the original product. If it’s not, the customer is likely to be annoyed and less likely to buy it.

2. Don’t overdo it. If you have too many upsell products, it will clutter the page and make it harder for the customer to find the original product they were interested in.

3. Use attractive images and descriptions. The upsell product should be presented in a way that makes it appealing to the customer.

4. Offer a discount on the upsell product. This can help increase sales by making the upsell more irresistible.

The best way to find out if using upsell products is right for your store is to experiment and see what works best for you and your customers.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.