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What Should Be Written in UpWork Description?

Last updated on September 30, 2022 @ 9:25 pm

As a freelancer, one of the first places you’ll look for work is UpWork. UpWork is a platform that connects businesses with freelancers for all kinds of projects, from one-time tasks to long-term engagements. When you’re just starting out, it can be tough to know what to include in your UpWork profile description.

Here are a few tips on what to include in your UpWork profile description:

1. Start with a headline. Your headline should be attention-grabbing and relevant to the kind of work you’re looking for.

For example, if you’re a web developer, you might use a headline like “Experienced web developer specializing in WordPress sites. ”

2. Describe your skills and experience. In the body of your profile, elaborate on the skills and experience you mentioned in your headline.

Be sure to focus on the kinds of projects you’re interested in and have experience with. If you have any relevant certification or awards, mention those as well.

3. Highlight your successes. Sharing some of your past successes is a great way to show potential clients what you’re capable of. If you have any relevant case studies or testimonials, be sure to include those in your UpWork profile as well.

4. Use keywords. To help clients find your profile when they’re searching UpWork, be sure to use relevant keywords throughout your profile description.

For example, if you’re a social media expert, use keywords like “social media marketing,” “Facebook advertising,” or “Twitter management. ”

5. Keep it short and sweet.

Your UpWork profile description is one of the first things potential clients will see, so it’s important to make a good impression. Be sure to include a headline, describe your skills and experience, highlight your successes, and use keywords throughout.

PRO TIP: When writing your Upwork description, be sure to avoid including any personal information that could identify you. This includes your full name, address, phone number, email address, and any other identifying details. Additionally, avoid discussing sensitive topics such as religion or politics in your description.

By following these tips, you can create an UpWork profile that will help you land the best gigs for your business.


Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.