There is no one-size-fits-all answer to this question, as the best platform for your business depends on a number of factors including your budget, the type of products you sell, and your tech savvy.
If you’re on a tight budget, Shopify may be the better option as it has a lower monthly fee than Squarespace. Shopify also has more features and is more customizable than Squarespace. However, if you’re not comfortable with code or don’t have someone on your team who is, Squarespace may be a better option as it’s easier to use and doesn’t require any coding knowledge.
The type of products you sell is also an important consideration. If you sell digital products, Shopify is a good option as it allows you to offer customers discounts and coupons, which can increase sales. If you sell physical products, Squarespace may be a better option as it offers built-in shipping and tax calculators.
Finally, your tech savvy is an important consideration. If you’re comfortable with code and are confident in your ability to manage a website, Shopify is probably the better option. However, if you’re not comfortable with code or don’t have someone on your team who is, Squarespace may be the better choice.