Fiverr is an online marketplace that allows businesses to post tasks that they need completed and freelancers to bid on and complete the tasks. Fiverr takes a 20% commission from each transaction.
Fiverr was founded in 2010 by Shai Wininger and Micha Kaufman. Kaufman came up with the idea for Fiverr after hiring a stranger on the street to perform a magic trick for his young daughter’s birthday party. He thought there should be a marketplace where people could find and hire others to do odd jobs or provide services.
Wininger and Kaufman launched Fiverr in February 2010. The name “Fiverr” comes from the fact that originally, all tasks on the site were priced at $5. The company has since raised its prices and now offers tasks starting at $5, with some tasks costing hundreds or even thousands of dollars.
Fiverr has been profitable since 2012 and has been growing rapidly. In 2017, it had revenue of $110 million, up from $60 million in 2016. The company has been investing heavily in marketing and expanding its international presence.
Fiverr went public in 2019, raising $300 million in an IPO. The company is now worth over $1 billion. Its largest shareholders are Wininger (10%), Kaufman (8%), Bessemer Venture Partners (7%), Accel Partners (5%), and Insight Venture Partners (5%).
So who owns Fiverr? A group of venture capitalists, private equity firms, and individual investors.