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Why Does Mailchimp Leave Shopify?

Last updated on October 1, 2022 @ 3:29 pm

It’s been a long and fruitful relationship, but now it’s time to say goodbye. After years of being one of the most popular email marketing platforms for Shopify users, Mailchimp is pulling the plug and will no longer offer its services to Shopify users as of May 12th, 2020.

There are a few reasons why this decision was made. For one, Shopify has been increasingly investing in its own email marketing capabilities, with features like automated abandoned cart emails and email templates that make it easier for merchants to get started with email marketing.

PRO TIP: Mailchimp is a popular email marketing service that is used by many Shopify store owners. However, there are some important things to be aware of before using Mailchimp with Shopify.

Firstly, it is important to note that Mailchimp will automatically unsubscribe customers from your list if they make a purchase from your Shopify store. This means that if you are using Mailchimp to send promotional emails to your customers, they may not receive them if they make a purchase through your store.

Secondly, Shopify’s built-in email marketing service (Shopify Email) is significantly cheaper than Mailchimp. Shopify Email also offers more features than Mailchimp, such as the ability to send abandoned cart emails and automatic product recommendations.

Finally, it is worth noting that Mailchimp’s customer support is not as good as Shopify’s. If you encounter any problems using Mailchimp with Shopify, it is likely that you will have to contact Shopify directly for help.

Shopify is also pushing its users towards using more integrated solutions, like Shopify Payments and Shopify Shipping, which offer more seamless experiences for customers. And lastly, Shopify has been making changes to its platform that make it more difficult for third-party apps, like Mailchimp, to operate.

So while it’s sad to see Mailchimp go, it’s not entirely surprising. And there are plenty of other great email marketing platforms out there that Shopify users can switch to.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.